Here is the Obama campaign's latest attack ad, which has been noted mostly for the winking Sarah Palin at the end.
I'm more interested in the bulk of the ad: the typographical representation of John McCain's ill-advised self-deprecation about his knowledge of economics, backed by a cheery piano soundtrack. I know it's easy to look clever when things are going well, but this approach strikes me as a clever way to operate within the current campaign, when McCain is being skewered for negative advertising. The Obama ad is an all-out attack, to be sure, but it doesn't sound like one.
This approach brings to mind Wordsworth's comments on the interplay of metrical language and traumatic content in the Preface to Lyrical Ballads:
This is unquestionably true; and hence, though the opinion will at first appear paradoxical, from the tendency of metre to divest language, in a certain degree, of its reality, and thus to throw a sort of half-consciousness of unsubstantial existence over the whole composition, there can be little doubt but that more pathetic situations and sentiments, that is, those which have a greater proportion of pain connected with them, may be endured in metrical composition, especially in rhyme, than in prose.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, October 29, 2008
Friday, October 10, 2008
Friday Five: Links to take you to the weekend in style
Here is the five-year chart of the TED spread--that's essentially the difference between the rate banks use to lend to each other (on the high side) and essentially risk-free short term treasuries on the other. In other words, it's an indication of how much default risk banks perceive in other banks. The normal TED spread until 2007 was between 0.1% and 0.5%. As I write, it's 4.6%, up almost 10% today.
There's a cuss word at the end of this amateur political ad. The ad is funny, but I link to it because I wonder every cycle why more political ads don't work like this one. (I wonder seriously--I assume the political folks see some problem with this lighter approach.)
I hadn't realized that Tyler Cowen has a short version of his wonderful book chapter about choosing restaurants on this page of his dining guide site.
Many people have linked to George Packer's fascinating article on Ohio voters. I think there's an untold story to be told in the answer to a question the piece does not invite us to ask: why is Barbie Snodgrass making thousand-dollar mortgage payments? That amount buys a lot of house in Columbus if you're talking about a standard 30-year mortgage. (The loan amount would be a little shy of 200K--and reader, if that amount sounds small to you, be sure to check out rust belt house prices). Is this about predatory lending? A gimmick loan? Or is it a manifestation of American housing ambition, a working-class analog to what Michael Lewis is starting to write about?
If you don't get the Lewis reference, here you go: Michael Lewis's Mansion
There's a cuss word at the end of this amateur political ad. The ad is funny, but I link to it because I wonder every cycle why more political ads don't work like this one. (I wonder seriously--I assume the political folks see some problem with this lighter approach.)
I hadn't realized that Tyler Cowen has a short version of his wonderful book chapter about choosing restaurants on this page of his dining guide site.
Many people have linked to George Packer's fascinating article on Ohio voters. I think there's an untold story to be told in the answer to a question the piece does not invite us to ask: why is Barbie Snodgrass making thousand-dollar mortgage payments? That amount buys a lot of house in Columbus if you're talking about a standard 30-year mortgage. (The loan amount would be a little shy of 200K--and reader, if that amount sounds small to you, be sure to check out rust belt house prices). Is this about predatory lending? A gimmick loan? Or is it a manifestation of American housing ambition, a working-class analog to what Michael Lewis is starting to write about?
If you don't get the Lewis reference, here you go: Michael Lewis's Mansion
Labels:
advertising,
food,
Michael Lewis,
money,
politics,
ted spread,
Tyler Cowen
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